Joseph Porter
AS Media
Evaluation
Evaluation Question 4:
Who would be the audience for your media product?
Research
In order to answer this question, I used multiples techniques such as questionnaires and internet reading in order to gain an understanding of the demographics and psychographics. The following is an infographic of a questionnaire I published which can alongside my other original research into my target audience which can be found here.
psychographics
Additionally, I previously made a photoshop animation (Shown to the right) highlighting the key areas of the psychographics such as preferences, hobbies and personality traits of my target audience.
However, after finishing my final piece, I feel I have gained further knowledge of Young Alternatives and have therefore refined these features into a more detailed video below in videoscribe.
